Meet Krysten

Thought Leader. Brand Therapist. Entrepreneur. Educator. Community Leader. Visionary.

These are just a few of the words that friends, clients and collaborators use to describe me. Born into a family of educators, I have spent my life and career fighting for the little guys. After graduating from Oakwood University, an HBCU in Alabama with my Bachelor of Arts in Communications, I drove my 97 Honda Accord up I-95 and settled down in Washington, D.C. Over eleven years later, that same grit and determination that was fostered from working at nights at Cafe Milano while interning in the communications departments at Lewis PR & Sterne Kessler Goldstein and Fox remains.

As a communicator, my speciality is storytelling and finding the nuggets that make for PR gold in routine conversations with my clients. While I’ve worked with dozens of clients over the years, my favorite clients are those who enjoy the process and agree to work as partners. Whether it be Members of Congress or organizational Presidents, my job is to find and shape the stories in their everyday experiences and turn those anecdotes into soundbites that resonate with their target audiences.

Storytelling is my favorite part of my work and the results speak for themselves. I have secured coverage in national and international media outlets, including The New York Times, The Wall Street Journal, CNN, BBC, MS NOW, The Atlantic, while also maintaining strong media ties within the Beltway (i.e. The Hill, NBC4, TMZ DC, WHUR, WTOP, NPR), NYC publications (i.e. City & State, The City, New York Post) and Black outlets (i.e. The Roland Martin Show, Lurie Daniel Favors, Breakfast Club, Essence). My strategic approach to media relations has led to my clients garnering coverage in hundreds of outlets, including new media platforms, such as Substack. Additionally, I am skilled at media training, writing memos, speeches, and talking points and keeping my clients and teams on message despite challenging news cycles.

As the founder of KC & Co Communications, I’ve worked and collaborated with a number of political clients inside and outside the Beltway, tech startups who are looking to change planet earth without ignoring the necessity of humanity, secured TV pilots for real estate entrepreneurs, reinvigorated nonprofits and social impact groups, and much more. I routinely turn down projects that aren’t an energetic match - I’d rather work with folks who are doing the work and fighting the fight without selling their souls. Take a look around and reach out if you have any questions. We have a lot of work to do. Let’s win together.

Krysten Copeland

Founder, KC & Co Communications